Growth Marketing Manager
Grade: Team Leader/Technical Expert
Managers Name: Rebecca Brown
If you are submitting an application for a lateral move, i.e. a move to a role at the same grade, there is no automatic/guaranteed salary increase.
How You’ll Help Shape Brighter Futures with Wesleyan
An exciting opportunity has arisen for a commercially focused Growth Marketing Manager to drive lead generation, customer acquisition and revenue growth within Wesleyan’s medical division. You’ll develop and deliver data-led marketing strategies that generate high-quality leads, expand market reach and support sustainable business growth.
Taking ownership of multi-channel campaigns across paid search, social media, advertising and email, you’ll use customer insights, performance data and testing to optimise results, improve conversion rates and maximise return on investment.
This is a high-impact role combining strategic thinking, creativity and analytical expertise, with success measured through clear KPIs and the contribution marketing activity makes to business growth.
Your Impact
Here’s how you’ll make a difference:
- Developing and delivering a data-driven growth marketing strategy to increase lead generation, customer acquisition and revenue across Wesleyan’s medical division.
- Managing and optimising multi-channel marketing campaigns across paid search, social media, email, SEO and other digital channels to maximise performance and ROI.
- Identifying and testing new growth opportunities, acquisition channels and partnership initiatives to support business growth targets.
- Analysing campaign performance, customer behaviour and growth metrics, using data, insights and A/B testing to improve conversion rates and marketing effectiveness.
- Working closely with sales, product, CRM and marketing teams, as well as external agencies, to deliver engaging campaigns and enhance the customer journey.
- Monitoring KPIs, reporting on performance and providing recommendations to drive continuous improvement, customer engagement and long-term growth.
What You’ll Bring
- Proven experience in a growth marketing, digital marketing or campaign marketing role, with a strong track record of delivering measurable business growth.
- Experience developing and executing customer acquisition strategies that generate leads, increase engagement and drive revenue.
- Strong analytical skills, with experience using data, performance metrics and A/B testing to optimise campaigns and inform decision-making.
- Hands-on knowledge of digital marketing channels, including SEO, PPC, paid media, social media, content marketing and marketing automation tools.
- Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams and external partners.
- A commercial, proactive and innovative mindset, with the confidence to test new ideas, challenge convention and thrive in a fast-paced environment.
Growing at Wesleyan
We’re building a culture where everyone belongs. Diversity isn’t just a policy—it’s part of who we are. Whatever your background, we want you to feel valued and empowered to thrive. With over 35% of our vacancies being filled by internal colleague moves, we are committed to supporting your development within the business.
If you need reasonable adjustments during the recruitment process, just let us know—we’re here to support you.
Ready to Shape Your Future?
Please discuss you application for this role with line manager before applying for this position, so that we can support your progression and development. We will require a Line Manager endorsement form to be completed and submitted with your application.
What to Know Before Applying
Please note: We are giving priority interview opportunities to colleagues whose current roles are At Risk of Redundancy. If we receive interest for this role from this group of colleagues who demonstrate the minimum criteria, they will be considered first.
We’re proud supporters of the ABI Making Flexible Work campaign, which means we’re open to discussing flexible working, job shares, and part-time options.